Advent Life

Venture Studio

A venture studio for the final generation. Tools, training, and systems to help people step out of broken systems and establish intentional communities.

#01 A New Chapter Begins

Documenting the journey starting an Advent Venture Studio

This is a post that, if I am being honest, I almost gave up hope that I would get to write. Let me explain... most people who knew me in a previous chapter knew me as an entrepreneur, someone who lived in the world of strategy, startups, and scaling.

rob bertholf Dec 04, 2025 Read More

#02 The Wake-Up Call

Rediscovering God's Love in the First Angel's Message

In my previous post I introduced the beginning of a new chapter… this post is about the foundation of that chapter. Because if I'm going to talk about Advent Ventures then we have to start where God starts. With love.

rob bertholf Dec 06, 2025 Read More

#03 Time to Stand Up

Assisting the work of the Second Angel's Message

In contemplating the the guiding principles of Advent Venture Studio, in the last post we looked to the First Angel as our primary filter for what we build and why we build it. The second tenet naturally comes from the Second Angels Message.

rob bertholf Dec 07, 2025 Read More

#04 A Response to Love

Responding to God's Love is the Third Angel's Message

In contemplating the the guiding principles of Advent Venture Studio, we looked at the First Angel and Second Angel Messages… and now we arrive at the Third Angel. Strangely, this is the message most often misunderstood in Adventist circles.

rob bertholf Dec 08, 2025 Read More

#05 Giving the Loud Cry

Preparing for the Loud Cry of the Fourth Angel's Message

In the last post related to the Three Angels Messages… the guiding principles of Advent Venture Studio… there emerged a very simple analogy in the "steps to Christ". Simple enough for a child to understand it. Clear enough that a scholar could still miss it.

rob bertholf Dec 09, 2025 Read More

#06 The Loud Cry Needs (Infra)structure

A call for a modern Tribe of Issachar

There is a quiet assumption floating through Adventism that the Loud Cry will somehow solve the very problems it requires. That revival itself will generate order. That somehow God's power will substitute for our lack of preparation.

rob bertholf Dec 14, 2025 Read More

#08 Why Entrepreneurship Matters in Adventism

A Call for Innovators

Every movement that changes the world rides a predictable curve… The adoption bell curve starts with a tiny minority... the Innovators. Then come Early Adopters. Then the majority follows... slowly.

rob bertholf Dec 16, 2025 Read More

#10 Motivation behind Ideation

More than inspiration, its triangulation

Ok, so we feel the problem… let's do more than just talk about the problems. Let's discuss and act on the solutions. As I detail in my Missional Entrepreneurship course, this puts us at the ideation stage.

rob bertholf Dec 21, 2025 Read More

#11 The -1 + 1 Problem

Call for Transformational Brands

In Post #10 we talked about ideation as triangulation. Not praying for more ideas, praying for more accuracy in who to serve. Because most people do not fail from lack of passion, they fail because they never locate what is real.

rob bertholf Dec 29, 2025 Read More

#12 Customer Persona Journey

A Call for a Missional Mindset

When most marketers hear the word persona, they picture someone frozen in time... A profile card. A demographic. A pain point list. But missional business requires a different mindset. Transformational brands do not see people as fixed. They see people on a continuum.

rob bertholf Dec 30, 2025 Read More