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Vision

Our vision is based on a promise from our precious Jesus that Hewill return as He promised to do...

I go and prepare a place for you, I will come again, and receive you unto myself; that where I am, there ye may be also.

John 14:3 (KJV)

This is the foundation of our vision... a love for Jesus and a desire to be united with Him.

Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ

Titus 2:13 (KJV)

More than just passively looking for the return of Christ, we desire to do all we can to hasten His return.

Looking for and hasting unto the coming of the day of God...

2 Peter 3:12

We know that we have a role to play to hasten His return...

When the character of Christ shall be perfectly reproduced in His people, then He will come to claim them as His own.

Christ's Object Lessons (COL 69.1)

This is only possible through a love relationship with Jesus...

God desires to dwell in us...but because of sin, He is not able to fulfil His purpose...

From eternal ages it was God's purpose that every created being, from the bright and holy seraph to man, should be a temple for the indwelling of the Creator. Because of sin, humanity ceased to be a temple for God.

Desire of Ages (DA 161.1)

We envision a people who so reflect the character of Christ that the universe sees the justice and love of God clearly, and the controversy is brought to its close.

Mission

The mission of the Advent Movement is the same as that of the original Adventist pioneers: to prepare ourselves and invite others to be a people ready to hasten the return of Christ. Through a demonstration of faith in Jesus, we aim to return to His government. Understanding how God has led us in the past builds the faith needed to prepare for the rapid events coming in the future.

To restore Adventist identity by remembering how God has led, to form a people who live the faith of Jesus in obedient love, and to mobilize Christlike communities that live ready and serve ready... hastening the return of Christ.

We have nothing to fear for the future, except as we shall forget the way the Lord has led us, and His teaching in our past history.

Life Sketches (LS 196.2)

Sadly, many have either forgotten or never studied our history, resulting in a loss of identity.

But ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people...

1 Peter 2:9

Identity

It is crucial to reconnect with who we are. Our identity as a people is built upon two distinct components: Seventh-day and Adventist. These two pillars define not only our name but also the foundation of our mission and calling.

Seventh-Day1

Adventist2

We are Seventh-day Adventists. Are we ashamed of our name? We answer, "No, no! We are not. It is the name the Lord has given us. It points out the truth that is to be the test of the churches.

Letter 110, 1902 (2SM 384.1)

The name Seventh-day Adventist carries the true features of our faith in front, and will convict the inquiring mind. Like an arrow from the Lord's quiver, it will wound the transgressors of God's law, and will lead to repentance toward God and faith in our Lord Jesus Christ.

Testimonies for the Church (1T 224.2)
Seventh-Day
/sev-uhnth-dey/

A Christian denomination that follows the Biblical 7th-day as the day of rest & religious observance.

Verily my sabbaths ye shall keep: for it is a sign between me and you throughout your generations; that ye may know that I am the Lord that doth sanctify you.

Exodus 31:13

"The Sabbath is a public token by which the world may recognize the true and living God." 5MR 123.2

"The Sabbath is the sign of God; it is the seal of His law. Isaiah 8:16. It is the token of His authority and power. It is a sign whereby we may know that He is God, and therefore it is appropriately said to be placed in the forehead. The worshipers of the beast (Revelation 13) are said to receive his mark in their foreheads or in their hands. As the forehead represents the intellect, the hand represents power, as Psalm 89:48, "Shall he deliver his soul from the hand of the grave?" Compulsory worship is not acceptable to God; His servants are sealed only in their foreheads. But it is acceptable to wicked powers; it has always been craved by the Romish hierarchy. See chapter 25 for proof on the nature of this mark. The sign or seal of God is his Sabbath, and the seal or mark of the beast is in direct opposition to it; it is a counterfeit Sabbath on the "day of the sun." According to Revelation 14:9-12, they who do not receive the mark of the beast keep the commandments of God; and the Sabbath is in the fourth precept; they keep the Sabbath of the Lord; they have his sign or seal. The importance of this sign is shown in this, that the fourth commandment is the only one in the law which distinguishes the Creator from false gods. Compare Jeremiah 10:10-12; Acts 17:23, 24; Revelation 14:6, 7, etc. and it is that part of his law for keeping which his people will suffer persecution. But when the wrath of God comes upon the persecutors who are found enforcing the sign or mark of the beast, then they will realize the importance of the Sabbath,—the seal of the living God. They who turn away from that which the Lord spoke when his voice shook the earth, will confess their fatal error when his voice shall shake the heavens and the earth. Hebrews 12:25, 26; Joel 3:9-16" The Great Controversy (GC88 691.3)

"All through the week we are to have the Sabbath in mind and be making preparation to keep it according to the commandment. We are not merely to observe the Sabbath as a legal matter. We are to understand its spiritual bearing upon all the transactions of life. All who regard the Sabbath as a sign between them and God, showing that He is the God who sanctifies them, will represent the principles of His government. They will bring into daily practice the laws of His kingdom. Daily it will be their prayer that the sanctification of the Sabbath may rest upon them. Every day they will have the companionship of Christ and will exemplify the perfection of His character. Every day their light will shine forth to others in good works." Testimonies (6T 353.4)

"Not all who profess to keep the Sabbath will be sealed. There are many even among those who teach the truth to others who will not receive the seal of God in their foreheads. They had the light of truth, they knew their Master's will, they understood every point of our faith, but they had not corresponding works." Testimonies (5T 213.2)

All who regard the Sabbath as a sign between them and God, showing that He is the God who sanctifies them, will represent the principles of His government.

Testimonies (6T 353.4)

The keeping of the Sabbath is a sacred sign of our desire to be sanctified by God, reflecting our commitment to His covenant and His transforming power in our lives. But our identity is not complete without its second vital component.

What is the other defining aspect of who we are?

Adventist
/ˈadˌven(t)əst/

Believing in the imminent second coming of Christ.

I go and prepare a place for you, I will come again, and receive you unto myself; that where I am, there ye may be also.

John 14:3

Looking for that blessed hope, and the glorious appearing of the great God and our Saviour Jesus Christ

Titus 2:13

Looking for and hasting unto the coming of the day of God...

2 Peter 3:12

Not only do we believe Jesus will return imminently, but that we have a role to play to hasten His return!

By giving the gospel to the world
it is in our power to hasten our Lord's return...

Desire of Ages (DA 633.3)
Values

Our core values guide everything we do and shape how we interact with one another and the world around us.

Faithfulness

Remaining true to God's word and the principles He has established.

Urgency

Recognizing the nearness of Christ's return and acting accordingly.

Hope

Maintaining optimism and confidence in God's promises.

Growth

Continuous spiritual and personal development in Christ.

Community

Building authentic relationships and supporting one another.

Service

Selflessly serving others as Christ served us.

Metaphor: The Army of God

The Army of God metaphor is foundational to our mission, aligning with E.G. White's analogy of the church as an army, always ready for spiritual warfare.

The church of Christ may be fitly compared to an army. The life of every soldier is one of toil, hardship, and danger. On every hand are vigilant foes, led on by the prince of the powers of darkness, who never slumbers and never deserts his post. Whenever a Christian is off his guard, this powerful adversary makes a sudden and violent attack. Unless the members of the church are active and vigilant, they will be overcome by his devices.

Testimonies for the Church (5T 394.1)

Christ is calling for volunteers to enlist under His standard, and bear the banner of the cross before the world.

The Review and Herald, June 16, 1891, par. 9

...should seek to arouse the youth to prepare for active service in God's great field of battle.

Gospel Workers (GW 74.1)

Brand Voice & Attributes

We communicate with clarity, confidence, and optimism. Our tone is concise with urgency, truthful yet kind, and aligned with Christ-like character.

We speak in a clear, confident and optimistic tone. As Adventists who believe in the imminent return of our Savior, we convey concepts in a concise way with a sense of urgency. We speak the truth, but in love, maintaining kindness and a Christ-like interactions.

Voice / Tone Look Feeling
Authoritative Structured Confident
Enthusiastic Light Honest
Optimistic Minimalistic Accepted
Practical Organic Inspired
Urgent Modern Focused
Caring Approachable Loved
Concise Organized Assured
Color Palette

Our color system is built around the rainbow concept, representing God's covenant and the diversity of our mission. Each color has specific meanings and applications.

Our color palette is deeply symbolic, drawing from biblical imagery:

I have set my RAINBOW in the clouds, and it will be the sign of the covenant between me and the earth.

Genesis 9:13

The RAINBOW in the clouds is but a symbol of the rainbow which has encircled the throne from eternity… As a token of the covenant between Father and Son, the bow was placed about the throne…After the flood, the rainbow in the cloud was but a faint reflection of the constant reminder in heaven of the everlasting covenant made for the salvation of man before the foundation of the world.

"The Story of the Seer of Patmos" Stephen Haskell (SSP 93.2)

The central theme of the Bible, the theme about which every other in the whole book clusters, is the redemption plan, the restoration in the human soul of the image of God.... He who grasps this thought has before him an infinite field for study. He has the key that will unlock to him the whole treasure house of God's word.

Education (Ed 126.1)

The plan of salvation, that expresses the love, the benevolence of Jesus Christ toward man was devised prior to the commencement of Time.

7LtMs, Lt 27, 1892, par. 20

The plan of salvation, devised prior to the beginning of time, expresses the love of Christ to man, the devotion of the Son to the Father's glory.

ST November 21, 1892, par. 8

God had a knowledge of the events of the future, even before the creation of the world. He did not make His purposes to fit circumstances, but He allowed matters to develop and work out. He did not work to bring about a certain condition of things, but He knew that such a condition would exist. The plan that should be carried out upon the defection of any of the high intelligences of heaven—this is the secret, the mystery which has been hid from ages. And an offering was prepared in the eternal purposes to do the very work which God has done for fallen humanity.

The Signs of the Times, March 25, 1897

Red - Advent Urgency

Represents the urgency of Christ's return and the need for preparation

Red Dark

Deep, authoritative red

Red

Vibrant, urgent red

Red Light

Softer, approachable red

Red Pale

Very light, subtle red

Orange - Enthusiasm for Truth

Symbolizes our passion for sharing God's truth with enthusiasm

Orange Dark

Deep, rich orange

Orange

Bright, enthusiastic orange

Orange Light

Lighter, friendly orange

Orange Pale

Very light, warm orange

Yellow - Gospel Assurance

Happiness, Cheerfulness, Assurance in the Gospel

Yellow Dark

Muted, sophisticated gold

Yellow

Bright, optimistic yellow

Yellow Light

Lighter, cheerful yellow

Yellow Pale

Very light, soft yellow

Green - Growth in Christ

New Beginnings in Country Living, Growth in Christ

Green Dark

Deep, natural green

Green

Medium, balanced green

Green Light

Lighter, fresh green

Green Pale

Very light, subtle green

Blue - Missional Confidence

Inspiration, Imagination, Confident in Missional Ventures

Blue Dark

Deep, trustworthy blue

Blue

Bright, inspiring blue

Blue Light

Lighter, calming blue

Blue Pale

Very light, airy blue

Indigo - Ministry Devotion

Devotion & Helping Others through Ministry

Indigo Dark

Deep, spiritual indigo

Indigo

Medium, creative indigo

Indigo Light

Lighter, gentle indigo

Indigo Pale

Very light, soft indigo

Violet - Creative Operations

Wisdom, Intuition & Creativity in Outposts Operations

Violet Dark

Deep, passionate violet

Violet

Bright, energetic violet

Violet Light

Lighter, playful violet

Violet Pale

Very light, delicate violet

Utility

Gray Dark

Warm, sophisticated gray

Gray

Medium, neutral gray

Gray Light

Light, clean gray

Gray Pale

Very light, subtle gray

Black

Deepest, most authoritative black

Dark

Deep, authoritative black

Dark Light

Lighter, softer dark

Dark Pale

Very light, subtle dark

Typography

Our typography system uses three carefully selected fonts to create hierarchy and personality. Our brand utilizes distinctive fonts to embody the spirit of our message.

Spartan

Our primary font for body text and headings. Clean, modern, and highly readable.

Heading 1: The quick brown fox jumps over the lazy dog
Heading 2: The quick brown fox jumps over the lazy dog
Body Text: The quick brown fox jumps over the lazy dog. 1234567890
Small Text: The quick brown fox jumps over the lazy dog. 1234567890
Alphabet: ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890

Handlee

Our secondary font for accents and creative elements. Friendly and approachable.

Creative Text: The quick brown fox jumps over the lazy dog
Alphabet: ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890

gloria hallelujah

Our accent font for special elements and decorative text. Expressive and joyful.

Accent Text: The quick brown fox jumps over the lazy dog
Alphabet: abcdefghijklmnopqrstuvwxyz1234567890