Our brand utilizes distinctive fonts to embody the spirit of our message:
spartan
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handlee
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gloria hallelujah
Our color palette is deeply symbolic, drawing from biblical imagery:
“I have set my RAINBOW in the clouds, and it will be the sign of the covenant between me and the earth.”
Genesis 9:13
“The RAINBOW in the clouds is but a symbol of the rainbow which has encircled the throne from eternity… As a token of the covenant between Father and Son, the bow was placed about the throne…After the flood, the rainbow in the cloud was but a faint reflection of the constant reminder in heaven of the everlasting covenant made for the salvation of man before the foundation of the world.”
“The Story of the Seer of Patmos” Stephen Haskell (SSP 93.2)
“The central theme of the Bible, the theme about which every other in the whole book clusters, is the redemption plan, the restoration in the human soul of the image of God.... He who grasps this thought has before him an infinite field for study. He has the key that will unlock to him the whole treasure house of God's word.”
Education (Ed 126.1)
“The plan of salvation, that expresses the love, the benevolence of Jesus Christ toward man was devised prior to the commencement of Time.”
7LtMs, Lt 27, 1892, par. 20
“The plan of salvation, devised prior to the beginning of time, expresses the love of Christ to man, the devotion of the Son to the Father's glory.”
ST November 21, 1892, par. 8
“God had a knowledge of the events of the future, even before the creation of the world. He did not make His purposes to fit circumstances, but He allowed matters to develop and work out. He did not work to bring about a certain condition of things, but He knew that such a condition would exist. The plan that should be carried out upon the defection of any of the high intelligences of heaven—this is the secret, the mystery which has been hid from ages. And an offering was prepared in the eternal purposes to do the very work which God has done for fallen humanity.”
The Signs of the Times, March 25, 1897
The colors chosen for the Advent Movement brand evoke specific emotions and themes that resonate with our mission:
We speak in a clear, confident and optimistic tone. As Adventists who believe in the imminent return of our Savior, we convey concepts in a concise way with a sense of urgency. We speak the truth, but in love, maintaining kindness and a Christ-like interactions.
| voice/tone | look | feeling |
|---|---|---|
| Authoritative | Structured | Confident |
| Enthusiastic | Light | Honest |
| Optimistic | Minimalistic | Accepted |
| Practical | Organic | Inspired |
| Urgent | Modern | Focused |
| Caring | Approachable | Loved |
| Concise | Organized | Assured |
Our logo encapsulates the vision of the Advent Movement, representing the mission to prepare the world for Christ's soon return.
The Army of God metaphor is foundational to our mission, aligning with E.G. White's analogy of the church as an army, always ready for spiritual warfare:
“The church of Christ may be fitly compared to an army. The life of every soldier is one of toil, hardship, and danger. On every hand are vigilant foes, led on by the prince of the powers of darkness, who never slumbers and never deserts his post. Whenever a Christian is off his guard, this powerful adversary makes a sudden and violent attack. Unless the members of the church are active and vigilant, they will be overcome by his devices.”
Testimonies for the Church (5T 394.1)
“Christ is calling for volunteers to enlist under His standard, and bear the banner of the cross before the world.”
The Review and Herald, June 16, 1891, par. 9
“...should seek to arouse the youth to prepare for active service in God's great field of battle.”
Gospel Workers (GW 74.1)